Prepared for Kristen & Richard "T-Rich" Weathersby by PixelDrip Studio.
Grow your audience on Facebook, Instagram & TikTok, all organic, and warm people up for the store that's coming.
Texas-built, real, and a little funny. Most tackle brands can't pull that off. You already can.
Four pillars: Built Tough, Hooked & Hollerin', Fish Smarter, Our People.
Six repeatable series, so you're never starting from a blank page, in month one or month twelve.
Four to five posts a week, not seven. Shoot once on the phone, cut it for every platform.
Every post builds the audience, the proof, and the media library the future online store inherits.
T-Rich builds rods most anglers never get to hold. The donkey-in-a-cowboy-hat on your badge is the kind of mark people remember after one look. Most brands spend years and real money trying to manufacture what you already have for free.
Our job for the next 30 days: put what's already true about Donkey Styx in front of the right people, in the right rhythm.
Most tackle brands play it safe: clean shots, spec sheets, forgettable. You have something rare, real craft plus a donkey with actual attitude. Personality earns the attention. Craft earns the trust. A fresh account needs both, in that order.
Same real rod, same real decal. The only difference is whether the work gets the presentation it deserves. That gap is the whole pitch for Built Tough content.
TikTok and Instagram work like Google now. Say the real words people search, out loud, early in the video.
Win the first second and a half, or the algorithm never gets the chance to show it to more people.
Views don't pay the bills. A save means real value. A share means someone vouched for you. Make things worth keeping.
You don't need a fresh idea every day. You need a mix you refill from week to week, and a handful of repeatable formats that do the heavy lifting.
The craft and the product. Proves there's a serious builder behind the donkey.
The fun and the personality. Your reach engine, the stuff people actually share.
Tips people search for the night before a trip. Your discovery engine.
Customer catches and reviews. Your proof, and it costs you almost nothing to produce.
A starting point, not a rulebook. Once a few weeks of real data come in, lean the mix toward whatever people actually save and share.
A deadpan one-line verdict from the donkey. No shoot required. Your reliable weekly anchor.
Slow, quiet footage of the hands actually building. The closest thing this category has to ASMR.
The weekly anchor. No shoot required, just a deadpan verdict.
A named weekly tip that rotates by technique. People start looking for it.
Bend it hard, it snaps back, T-Rich doesn't even flinch. Proof a caption can't fake.
Slow, quiet hands-at-work footage. The closest thing this category has to ASMR.
A customer's catch or review, posted straight. Cheapest, most authentic content you own.
The custom build-your-own pitch. Educates while it sells, in T-Rich's voice.
Establish the voice, lean into the personality, prove the craft and teach, then celebrate the community. Stories-only and rest days are built in on purpose, this is a pace T-Rich can actually keep past day 30.
Credibility before personality. New followers learn who T-Rich is before the jokes start.
Days 3 & 6: Stories only · Day 7: rest
Now that there's credibility behind it, the reach push begins. Built to get shared with people who've never heard of you.
Day 10: Stories only · Day 14: rest
A real, if small, audience exists now. This is where casual followers start believing these are serious, well-built rods.
Day 17: Stories only · Day 21: rest
Celebrate the community that's formed, and close with a recap that sets up the engine to keep running into month two.
Days 24 & 28: Stories only / rest · Day 31: the next 30-day cycle starts, same mix, fresh specifics
No film crew, no complicated setup. One sentence covers the whole production philosophy: shoot once, cut everywhere.
Forget the vanity metrics. Watch two numbers, and make more of whatever wins on both.
Someone wants to come back to this. The clearest signal of real, lasting value.
Someone thought of a specific friend and sent it. The strongest signal a platform can get.
Today's website is one page, and that's the right call for right now. The full online store is the natural next step. Every post made over these 30 days does double duty.
None of these block Day 1. The calendar works with placeholders and gets stronger as each piece comes in.